Ask for feedback at every single stage | Lindsey Dillon, VP of Marketing, Harness | Ep. 36

Lindsey Dillon is the Vice President of Marketing at Harness, a
fintech platform empowering consumers to align their spending
with their personal values. Previously, she held a leadership
role at Cash App, where she led post-acquisition growth
initiatives. Lindsey also has worked on product marketing
campaigns for companies like StubHub and Lyft.


In this episode, Matt and Lindsey discuss staffing a product
marketing team built for success, how to craft a meticulous,
customer-first product launch approach, and the critical role of
customer feedback across every stage of development.
Key Takeaways:

Understanding Your Audience: Deep audience research and
competitive analysis are fundamental for successful product
positioning

Leveraging Customer Feedback: Keeping customers engaged at
every stage of product development ensures alignment with
customer needs and encourages product-market fit

Leading by Example: Build a culture of stewardship, empathy,
and hands-on leadership to maximize team success and innovation

Humanizing Remote Work: Stronger personal connections and a
supportive work culture are essential for team productivity



Chapters:


0:00        Harnessing fintech for impactful
consumer spending


4:43        Strategies for effective product
launches in saturated markets


15:24       Incorporating customer feedback
throughout the product lifecycle


19:03       Challenges of customer feedback
and product development


20:54      Customer-centric product development
and Iterative launch strategies


26:51       Leadership, culture, and setting
aggressive goals in team management


32:50      Fostering creativity and innovation in
marketing teams


38:23      The power of ‘Yes If’ and ‘I Wonder’ in
team dynamics


44:33      Navigating team dynamics during
acquisitions


50:22      The importance of humanization and
face-to-face interaction in remote work


54:47      The ritual of ‘potato negotiations’ and
social interactions


56:35      The Importance of Small Talk in
Workplace Meetings


59:15       Conclusion and closing remarks


 


Link to Transcript Post