Teens on Screens. Stones on Phones.

Each month, “Lochhead on Different” episodes will explore the
need to differentiate people, products, and services in a world
that encourages a lot of imitation. A best-selling author, top
podcaster, and former tech-industry CMO, Christopher Lochhead is
a student of not only business and technology and marketing but
also human nature, human folly, human genius, and very human joy.


Episode 7


In this episode, one of his finest, Chris says that Nike acquired
a company called “Celect,” which is a retail analytics and demand
sensing firm. (Nike purchased it for its omnichannel expertise.)
And Chase bought a company called “Persado,” which is an AI
company that specializes in marketing and copywriting. (Their AI
performed better than ads written by human copywriters – with a
higher percentage of clicks in some cases.)


Chris then goes on to say he had some visitors from London, and
the teenagers were constantly on their phones – the sunset, the
S’mores, the beach fire didn’t seem to register with them. He
says he went to a Rolling Stones concert at Levi Stadium – and
the Stones ARE rock & roll – but you wouldn’t know it from
all the people texting on their phones.


Chris says you should stick to your vision – people said Chris
swore too much, was a bad interviewer, interrupted his guests,
was annoying, was bald. Now he has the #53 podcast in the country
– outpacing Oprah for a time.


See acast.com/privacy for privacy and opt-out information.


Visit Cloud Wars for more.