Google Cloud Surges Among IT Buyers, Says Survey

We're delighted to introduce a new monthly guest on Cloud Wars
Live: Peter Steube, managing director of Enterprise Technology
Research (ETR), will join us each month to discuss enterprise-IT
buying trends among big-company CIOs and IT decision-makers
around the world. ETR (www.etr.plus) has developed an extensive
database of IT buying tendencies over the past 10 years, and
tracks whether those buyers are likely to buy more, hold steady,
or buy less from specific IT vendors. Peter's monthly sessions on
Cloud Wars Live will come under the handle "Steube on Spending."


In this episode: Peter Steube says ETR stands for Enterprise
Technology Research. At the core of his business, he says,
they’re data scientists. He says what ETR has been doing in that
time period is building an active network, in which CIOs, CTOs,
IT executives, and IT decision makers can do large-scale surveys.
He says ETR also works on planned evaluations of emerging
technology vendors.


Peter says ETR’s primary audience are professional investors,
specifically focused on late-stage, publicly-held enterprise tech
companies. And he’s proud to say ETR works with some of the
largest global hedge funds and mutual funds.


He says in early 2020 they’re on pace for approximately 100
interviews with CIOs. They are fully recorded, transcribed, and
housed in a searchable library on the platform.


Peter says ETR has a formula down to two key metrics – the
overall number of respondents, and the proprietary metric called
the net score. The net score measures the overall health and
trajectory of spend. He says contained in this research is 10
years of survey responses – and a lot of cool tools.


Peter says with Thomas Kurian running things, the Google Cloud
Platform could change quickly. He says they’re a likely
alternative to AWS and Azure, and they seem to be taking a page
from AWS’ book. I say to Peter, four or five days ago I saw an
interview with Thomas Kurian in which he said, “We’re focused on
executing our business plan – and we don’t get caught up in those
things.”


You can visit Peter at www.etr.plus, and you can participate in
their surveys and receive access to their research.


See acast.com/privacy for privacy and opt-out information.


Visit Cloud Wars for more.