“If You Find Yourself Walking Through Hell, Keep Going”

Each month, “Lochhead on Different” episodes explore the need to
differentiate people, products, and services in a world that
encourages a lot of imitation. Christopher Lochhead is a
best-selling author, top podcaster, and former tech-industry CMO.
He’s a student of not only business and technology and marketing
but also human nature, human folly, human genius, and very human
joy.


Episode 12


Chris says if you’re a human being, and you care about other
human beings, this is hard. I tell him that you’re the guy in
King Lear who said, “as long as we can say this is the worst, it
ain’t the worst.” Chris quotes Churchill by saying “If you find
yourself walking through hell, keep going.”


He says roughly in a month, from an economic point of view, we’ve
gone from the strongest economy in modern history to the worst
economy since WWII. He says it’s heartbreaking to see beautiful
Italian churches with caskets in them.


He says it’s not a $2 trillion dollar bailout – it’s a $6
trillion dollar bailout. He says we have to have oversight and we
have to have radical transparency and governance. Is the bailout
going to end up being $10 trillion?


He says the supply chain is an essential service, and companies
like Walmart, Amazon, and Costco are stepping up to become
omnichannel companies.


Chris says he had Chris Fussell, a Navy SEAL on his podcast, and
Stanley McChrystal, a four-star General, in a previous episode.
He says they have a hundred-person consulting and training
company that is working with various government agencies on the
COVID-19.


Chris says the internet is an essential service. Data is an
essential service. Cloud is an essential service. And our mobile
and wireless networks are essential services. Data saves lives in
a crisis.





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