If Your Stomach’s Turning, You’re Not Alone

Peter Steube, managing director of Enterprise Technology Research
(ETR), will join us each month to discuss enterprise-IT buying
trends among big-company CIOs and IT decision-makers around the
world. ETR (www.etr.plus) has developed an extensive database of
IT buying tendencies over the past 10 years, and tracks whether
those buyers are likely to buy more, hold steady, or buy less
from specific IT vendors. Peter's monthly sessions on Cloud Wars
Live will come under the handle "Steube on Spending."


In this episode, Peter says he just wrapped up a survey of
approximately 1,300 IT execs (CIOs) in April. He says we’re
facing some very serious challenges to corporations in the
future.


Peter says in his conversations with technologists over the past
few weeks he’s been very keen to ask the direct question, “Is
there anybody who’s not tone deaf to this?” He says deferred
payment plans, promotions, are increasingly being driven to
consumption-based models rather than licensed-based models.


Peter shares his screen to make a point about SAP. In January,
SAP had effectively stabilized. But now, in April that spending
intention score has come down again.


He shares his screen again to make a point about Salesforce and
their acquisition of Tableau over a year ago. He says you’re
spending more with Tableau because at the end of the day he’s
sure that that’s what Salesforce executives would like.


Peter says if you’re stomach’s turning, you’re not alone. He says
he wants to keep the optimism going, and encourage people to use
all the resources they have available.


He has a website called etr.plus, his email is ps@etr.ai. And he
is also available on LinkedIn.


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