Nine Percent of Companies in the Last Recession Flourished

Each month, “Lochhead on Different” episodes explore the need to
differentiate people, products, and services in a world that
encourages a lot of imitation. Christopher Lochhead is a
best-selling author, top podcaster, and former tech-industry CMO.
In this episode, we delve into human agency and the people who
created the future – including the woman who created the wheel.


Episode 13


Chris and I discuss how in December a lot of companies had just
completed their best year, and were heading into what they
thought was even a better year. In January, the economy was on
fire – near record lows in unemployment. Then February starts
getting a little spooky, and when March hits, BAM! everything
changes.


Restaurants, bars, airlines, hotels, etc. are going to open back
up, but the question is how do we do it safely? Chris thinks the
agenda is very clear right now. How do we save the maximum lives
and protect people as effectively as we know how, and how do we
build a strong America and strong global economy?


Concluding, Chris says the future is ours to choose. Get involved
in your communities, and get involved in the trajectory of your
company.


Also in this episode:


· Nine percent of companies didn’t simply recover three years
after a recession – they flourished


· Human beings have agency, and can create the future


· He quotes the Dude in the “Big Lebowski,” “This aggression
(recession) will not stand, man”


· The real heroes are the healthcare workers, retail workers, and
supply chain workers


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