Dear Senior Management: Time to Step Up!

Each month, Charles Araujo joins Cloud Wars Live for a recurring
segment known as “Araujo on Transformation.” Charlie is a
bestselling author who has three books to his name: “The Quantum
Age of IT,” “The Ecosystem Advantage,” and “Performance-driven
IT.” He is also an engaging speaker who will entertain and
challenge your audience. Charlie has a website called
www.charlesaraujo.com, and another called “The Institute for
Digital Transformation.” In this episode, we talk about how
senior management has to step up to the plate and solve the
customer experience.


Episode 3:


Charlie has been a fan of design thinking for years. It’s putting
the customer at the center of everything you do. It’s about
solving problems – and solving them empathetically from the
perspective of your customer.


He names companies that have some arcane backend processes that
have him hanging up the phone and canceling his trip. How many
times have we been frustrated because we’re pulling our hair out?
(Although he’s bald.)


Concluding, he talks about how it’s going to fundamentally change
the way we experience design thinking. If you’re a leader of an
organization, or a leader of a tech company, you need to come to
this with a degree of humility.


Also in this episode:


· Design thinking vs. systems thinking


· Working permanently from home


· People love and need connection


· A futurist is someone who has seen the world turned upside down


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