Empathic Design in Age of Relentless Disruption

The Big Themes:


· Empathic design is creating a level of engagement for both your
employees and your customers so that you are now listening to
their needs.


· William Gibson wrote a book called “Neuromancer,” and was fond
of saying, “The future is here, it’s just not evenly
distributed.”


· You may not have empathy, you may not be able to feel the
emotions of people you’re serving, and you may not put yourselves
in their shoes – but there are ways to solve that.


· A reporter said to Steve Jobs when the iPad came out, how did
you know this? And he said, “Our task is to read things that are
not yet on the page.”





The Big Quote:


"The rigidity of all this structure, which was vital in the
industrial age, is becoming this albatross around our necks.”





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