“Different” Making Competition Obsolete | Lochhead of Different

The Big Themes:



The business case for becoming a category creator in
2021: The “be different” category designers captured
51% of the revenue growth, and 80% of the market capitalization
growth.


Net worth of a typical White family is
$171,000: Ten times greater than that of a Black
family ($17,150). (Brookings)


10-second video clip just sold for $6.6M in
“Non-Fungible Tokens” (NFTs): This selling of a piece
of digital art has changed the future. A new category design
could have profound implications.


Netflix moves 2% of its cash
to Black-owned banks. Twitter, Costco, others
join in; Netflix moves $100M. Where do you bank?



The Big Quotes:


“They're trying to move the world from one way to another way.
They take big risks in doing it. They have to have a point of
view.”


This episode is brought to you by BMC Software.


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