Native Digitals, A New Category of Human | Lochhead on Different

The Big Themes:



Returning to the office: This isn’t really
what native digitals want. Apple employees revolted, as did
Google’s, prompting one of the largest technology companies in
the world to backtrack.


The result of this macro trend: If you
are 35 years old or younger you will progressively spend time,
energy, and money improving and enhancing your digital life,
not your physical life.


The stuff business: 140 million native digital
Americans and Millennials and Gen Z grew up in an era where
they watched how their parents pursuit of “stuff” didn't really
lead to anything meaningful.


A diamond is forever: This campaign eventually
evolved into commercials in the late 1970’s where DeBeers quite
literally defines how much a man should spend on an engagement
ring.



 


The Big Quotes:


“So what's going on here when you're native analog, your primary
reality is a physical or analog reality.”


 


“This has profound implications for the way we work, but it's a
lot more than just that.”


 


This episode is brought to you by BMC Software.


 


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