The Goldilocks Software Strategy | Tinder on Customers

The Big Themes:



Like Goldilocks' testing out the three different sized
chairs: This one is too big, this one is too
small—this one is JUST RIGHT. Mid-size businesses need
solutions and partners that are "just right" for them.


McKinsey has reported: What mid-size
enterprises really need to realize their growth potential is
"the ability to access foreign markets, increase operational
efficiency and adopt growth-enabling technologies."


Big idea: Businesses need to choose software
that is flexible, agile, and facilitates collaboration –
especially as businesses re-think in-person versus remote
workspaces for their people.


Perhaps most important of all: The midmarket
needs software that's quick and less expensive to implement
compared to big on-premise ERP systems.



 


The Big Quotes:


“So Goldilocks was sort of a modern software pioneer.”


 


“This year we're upwards of 1,200 project reviews at this point.”


 


“Because I'm thinking if it's too hot and you get a blob of that
on your tongue, it's not going to be a good experience.”


 


This episode is brought to you by BMC Software.


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