The Data Revolution: How Redis Helped Ulta Beauty Dazzle Customers During Lockdown

The Big Themes:


How Ulta grew 40% amid Covid-19 disruptions: Omar talks about
the company's innovation department and the remarkable 4-week
turnaround it achieved for introducing curbside pickup at all
physical locations.

Merging the physical and digital: Ulta aims to dazzle
customers with a seamless experience, no matter where they're
shopping. Omar describes what that would look like from the
customer's perspective and what Ulta's doing in terms of
increasing personalization.

The power of data and Redis: In addition to making Ulta's
backend systems faster and more efficient, Redis has helped
simplify the entire process of upgrading Ulta's technology
platform. 



The Big Quote: "What we don't want to do is just put something
out there because Omar wanted it, but millions of customers don't
even care about it. So data is key. Data helps us make the right
decisions, data helps us to make the right investment. With data
we can be sure that we're actually delivering what our customers
are looking for."


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This episode is brought to you by Redis.


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