DoiT, Google Cloud's Global Reseller Partner of the Year, on Agility, Trust & Growth | ISV Program Manager Thomas Bush

DoiT, Google Cloud's Global Reseller Partner of the Year, on Agility, Trust & Growth | ISV Program Manager Thomas Bush

In an earlier era of technology, the path to market for software companies was fairly straightforward. But not anymore. To talk through changes to GTM strategies, new booming cloud marketplaces, and much more, Thomas Bush joins us as a guest for this spo
27 Minuten

Beschreibung

vor 3 Jahren

The Big Themes:


Massive changes to cloud marketplaces: Amazon and Google
Cloud are transforming the ways that companies buy software
through their cloud MPs, and DoiT is helping customers respond to
those changes

Growth requires agility: the standard locked-in discounts of
the past aren't working for software companies anymore, so DoiT
is taking on the lock-ins with cloud partners and delivering
flexible, growth-oriented benefits to ISV customers

Trusting customers to know what they need: DoiT’s ISV Program
and products like FlexSave, GTM Funds, and Agency selections,
reflect its belief in trusting customers to know best what they
need



The Big Quote: "It's this fundamental shift from the old way of
thinking, which was 'if I spend a million dollars, will you give
me 5% off?' And this new way of thinking is, 'because I'm
spending a million dollars with you, how can you help me grow?'"





This episode is brought to you by DoiT.


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