A Swinging Pendulum of Digital Ad Fraud | Uphoff on Industry

The Big Themes:


The stats, yet with so little scrutiny: Machine, also
referred to as bot-related ad revenue, was $81 billion in 2022
with projections to increase to 100 billion in 2023.

Machine or bot accounts inflate financials: If Twitter or
Facebook decided to take down all of the fake accounts, they
would have to restate their earnings.

Dealing with a completely different mindset: Companies and
executives realize they will be judged by their ability to
harness technology to transform their businesses.

Thought of the day: We are now hitting an inflection point
based on the unbelievable power of cloud infrastructure,
applications and tools and the agility that it gives these
companies. What is technology enabling us to do to dazzle the
customers and make more money?



The Big Quote: "I think the part that analysts are probably
missing that links directly to the market is, I think you need to
go upstream as an analyst and understand how companies are
deploying modern technology today, as a part of your analysis of
their financial performance."


 


This episode is sponsored by BMC Software.


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