Earning "Favored Partner" Status: Seven No-Cost Strategies | Tinder on Customers

The Big Themes:


Great software alone isn't enough: For success in a digital
transformation project, choosing the right partner to help
implement software is just as important as choosing the right
software itself.

Partner-project fit: The most important factor to consider in
picking an implementation partner is project fit, and making sure
that the team members assigned to work with you are well versed
in the software, in your industry, etc.

Why being a "preferred partner" matters: Bonnie estimates
that the top 25% of software vendors get around 80% of the
opportunities and projects.



The Big Quote: "To the extent that you can tell them something
they did not know... or you have a level of expertise or
intelligence that competitively they could take advantage of, if
you can be that person to them, that trusted advisor, that's
really key."


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