How Partners Ecosystems Drive the Acceleration Economy | Sadin on Digital

Episode 44 | How Partners Ecosystems Drive the Acceleration
Economy


The Big Themes:


The four types of partners: Value-add re-marketer (VAR),
independent software vendor (ISV), implementation support
consultants, and co-creation partners. Each of these partner
types multiples a businesses ability to deliver.

How partners are changing the game: Gone are the days where
partners roles are limited to just fulfillment. Now, businesses
need partners through every stage of the customer lifecycle
"helping build systems that touch every aspect of my business."

How do we work better with partners?: As tools become more
flexible, the way we engage with partners has dramatically
changed. "It's also the business demand is changing our need to
implement quickly."



The Big Quote: "In the acceleration economy, it's about getting
stuff from here to there more quickly, within our four walls, and
across of our entire partner ecosystem. And so a vendor, and a
co-creator that knows the industry, and has the clout to have
people say,' yeah, they probably know what they're doing,'
encourages people to then build the connection into them. So I
think that's the direction you're gonna see a lot more
partnerships go, if the vendors are willing to extend themselves
and think 'I'm not just in the software business, I'm in the
letting customers use my software more creatively business,' and
a customer of theirs steps up and says, 'my secret sauce is not
so secret,' not 'I don't want to sell it to other people to help
us all improve our business.'"


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