Road to Oracle CloudWorld: Advancing Customer Experience and Business Approaches

Road to Oracle CloudWorld | Shifting CX Dynamics


 


The Big Themes


Attendee conference goals: A conference shouldn’t only be a
product showcase. At CloudWorld, attendees can expect not only to
hear about new features and products but also to network with
peers and Oracle leaders and learn about what’s changing for CX
practitioners.

Generative artificial intelligence (Gen AI) and CX
transformation: Gen AI is having a huge impact
on the CX domain. Many customer processes benefit from large
language models and innovating those into Fusion Cloud
applications. Gen AI leans heavily into Fusion Cloud’s push to
build truly end-to-end flows

Rise of the subscription business model: The subscription
business model is becoming the new normal, and the Fusion
Applications Suite enables it in the back-office and the
front-office. Salespeople must readjust their behaviors and
processes to handle subscriptions effectively.



The Big Quote: “There are lots of companies that were not born in
the cloud and obviously have worked for a long time with [a] . .
. non-recurring revenue model, a one-time interaction between a
customer and a vendor . . . That’s changing dramatically in every
industry . . . customers want to subscribe to usage.”


Visit Cloud Wars for more.