Transforming the Role of CFO in the AI and Technology Era with Ash Noah | Cloud Wars Live

CFO — From Scorekeeper to Tech-Driven Visionary


The CFO's changing role: Technology, specifically AI, is
transforming the role of the chief financial officer (CFO) from a
traditional scorekeeper who deals with financial reporting and
risk management, to a futurist who leads enterprise-wide
transformations. It allows CFOs to shift their focus from
routine, time-consuming tasks to more strategic and
forward-thinking responsibilities.

The essential contribution of human skills: Value creation is
a collaborative effort between humans and technology. Skills
needed included empathy, communication, and consensus-building.
In a future where automation handles routine tasks, finance
professionals must harness these human skills to co-create and
work together.

Value creation through intangible assets: CFOs must shift
their focus from managing financial and tangible assets to
managing intangible assets like human capital, intellectual
capital, social and relationship capital, and natural capital.
These intangible assets often account for a significant portion
of a company's value. Finance professionals need to use proxies
and metrics to understand and quantify their impact on business
outcomes.



The Big Quote: "It's not just about automation for the sake of
reducing workload, but actually to look at technology as an
enabler of . . . transformational changes in your business model.
How do you serve your customers in new ways? How do you transform
your business model with new products?"


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