Maneuvering Through Tech Industry Mergers & Acquisitions | Tinder on Customers

Episode 39 | The Shifting Tech Landscape


The Big Themes:


Significant M&A activities: After a
quiet period last quarter, there's been a notable trend of merger
and acquisition (M&A) in the HR technology space.
Specifically, Bonnie outlines key acquisitions by major players
like Ceridian, Workday, ServiceNow, and Cornerstone, emphasizing
the strategic moves to enhance product offerings and stay
competitive.

Evaluating M&A impact: Bonnie advises
customers to carefully assess the impact of M&A on their
contracts, pricing, and support levels. Changes are inevitable
but may vary depending on the acquiring company's integration
strategy. Customers need to scrutinize initial contracts and
understand potential changes in service quality and pricing
structures.

Customer success and satisfaction: The importance of customer
feedback and satisfaction emerges as a key theme, with Bonnie
advocating for customer-centric approaches and the use of reviews
to gauge vendor performance and customer sentiment in the midst
of industry transformations.



The Big Quote: “You want to be aware that when . . . a consulting
party gets acquired, the culture is going to change drastically,
and you want to make sure that what you had in the past —those
great relationships and all of that knowledge, and partnership
that was built — that isn't going to change in a new sort of
model. And be aware that it very likely could."


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