How ServiceNow's AI and Partner Ecosystem Drive Business Transformation | Tinder on Customers

Episode 42 | ServiceNow's AI Partner
Strategy


The Big Themes:


Shift in ecosystem strategy: Companies like ServiceNow are
shifting from viewing partners as mere distributors or
implementers to integral parts of their business strategy. This
shift emphasizes collaboration and joint value creation rather
than just sales margins, marking a significant evolution in how
large vendors approach their partner ecosystems.

Types of ServiceNow partners: ServiceNow partners are
categorized into four main groups: resellers, service providers,
consulting and implementation partners, and build partners. Each
type utilizes AI differently and contributes to the ecosystem
uniquely.

Emphasis on proof and customer satisfaction: Amid the
excitement around AI and ecosystem expansion, there's a strong
emphasis on tangible results and customer satisfaction. Potential
customers are advised to verify partner capabilities through
proof of successful projects and customer references. Due
diligence is critical in selecting partners for AI-driven
initiatives.



The Big Quote: "It's no longer about 'How can I reduce expenses?'
or caring about the bottom line. I think it's this realization
that customers have to say, 'How can I use the art of what's
possible now with AI to make ourselves into the next Uber or
Airbnb and change what we're doing in our industry?'"


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