SignUp Software Insights on the Office of the CFO in 2025

Highlights


2025 Expectations (02:07)


Ashe has had the opportunity to meet with and hear from customers
about the challenges they're facing so SignUp can determine the
kind of support customers need. A common theme that he has
noticed is around "measuring what matters and trying to see how
they can move to a predictive model because there's a lot of
uncertainty." When business leaders are looking at solutions like
ExFlow by SignUp, Ashe explains that it's "something that when we
get through our implementation, we feel like we've got a path for
them to be able to help meet those goals and, hopefully, improve
their relationships with their vendors and reduce some of those
risks."


ExFlow as an Enabler (05:30)


ExFlow focuses on AP automation within Dynamics 365 on both
F&O and BC. The office of the CFO is changing to be more
strategic with investments, mitigating risks, and predicting
potential opportunities. ExFlow takes the amount of time that an
organization spends on invoicing, for instance, and compresses it
to reduce potential errors and give time back to the business. It
also helps organizations measure key elements so they can
re-architect their business to be more efficient and plan more
effectively. "I think that's where a lot of the real value comes
from," Ashe says.


Future of AI (08:10)


AI will continue to have a huge impact, Ashe considers. For most
organizations, AI will have a wider impact of a big-bang
approach. "I think some organizations are prepared for
that...People are going to slowly but surely get more used to
just having an autonomous agent there to help them do their
jobs."


Previously, Hedin has discussed the premise of three horizons of
AI that can be aligned with strategic decision-making and
financial control. He elaborates on these horizons: The first
horizon is having an immediate impact now, as it includes using
copilots to optimize processes and models to become more
efficient. The second horizon involves using AI to drive the
setup of systems. The third horizon is more autonomous, allowing
agents to manage reoccurring tasks, for example.


Driving an AI-Strategic View into 2025 (14:46)


"We're actually doing what we've always been doing," Hedin
confirms. "We've been 100% a Microsoft-dedication ISV." He
describes how SignUp Software builds on Microsoft's platform for
industry-specific, horizontal solutions. "We need to be smart and
use what they are doing and then build the last touch on top of
that." This enables the company to build AI models that become
better and better with each new generation.


Although AI and its evolution is becoming faster and faster, as
people are increasingly absorbing the technology, the learning
curve still takes time. While AI technology is being adoption, it
still requires knowledge to work through prompts, asking the
right questions, and fine-tuning models. We need to be maybe one
to two years patient before achieving the real autonomous level,
Hedin explains, but there are a lot of efficient processes on the
way.


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