SignUp Software Expands Product Suite to Modernize the Office of the COO

Highlights


Expansions Through Acquisitions (01:32)


SignUp Software has been expanding its product portfolio, moving
from a focus on the office of the CFO more broadly into the
operations world. Through acquisitions, its product suite has
evolved. In December 2023, SignUp Software acquired Axtension, a
Netherlands-based company. It has been working with Axtension on
emphasizing the “I” in ISV (independent software vendor).


One of the six products involved an overlap with ExFlow AP. This
led the team to taking the best of IP (invoice processing) and
moving it into ExFlow to build out an offering for AP automation.
The other five products are targeted toward manufacturing and
project-based businesses. “They fill great gaps with the
Microsoft platform toward other ERP systems as well, so we’re
really thrilled to present this,” Hedin says.


Easy Integration for Microsoft Users (06:20)


With these offerings, it becomes easier for customers to manage
this integration within their ERP environments, especially for
Microsoft users. Bigger, more complex Microsoft users often use
three to five different ISVs, Hedin notes. Now, the company’s
offering enables customers to use one solution to integrate
Axtension and SignUp Software.


Autonomous Finance (10:05)


SignUp has been working on low-touch, autonomous finance for a
while. It’s been set up with strict parameters. The system helps
automate financial processes, such as processing invoices from
suppliers. Gradually, the level of automation will increase as
the system is used, reducing the need for hands-on processing.


Community Summit North America (13:13)


SignUp Software will be at Community Summit North America, which
takes place on October 13-17 in San Antonio, Texas. “I think it’s
the greatest event when we get the combination of Microsoft and
customers, partners and product suppliers,” Hedin says. He
encourages attendees to “mix and mingle across those borders…and
have fun.”


Attendees can find Hedin and the SignUp Software team at Booth
#1133. They are looking forward to chatting about the latest
innovations from SignUp Software — including AI, e-invoicing, and
more — and getting input from the customers.


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