Ep42 Category: Business- Trickle Down Marketing & Avoiding Copy Cat Marketing

In this solo episode, owner Folly Rob discusses a trend and
potential mistake many new businesses (including us) are making
when creating brand messaging and content. "Trickle Down
Marketing" is a phrase Rob has coined to describe businesses that
emulate too closely what larger, more successful brands are
doing. This episode is full of examples, tips, and tricks to
avoid this happening as small business. Enjoy!