ROI on Communicating to Employees - The Right Way: Chris Wallace - InnerView

Co-Founder and President of InnerView Group, Chirs Wallace
discusses internal branding and how it impacts the employee
experience, retention, and ROI with Steve Todd.





"If employees are performing better, they are happier in their
role that leads to increased employee retention." Chris Wallace





In this interview Chris discusses:


- Why internal brand messaging needs created and delivered
differently to external branding


- Why packaging brand principles to employees is different in
different organizations


- How to connect with employees with an experiential approach


- The importance of asking employees how they like to consume
information


- Use employees to solve problems


- ROI on communicating the right way to employees


- Improve employee engagement by asking employees in a structured
way and have a structure in place to respond





Chris also discussed the Brand Transfer Study InnerView Group
provide.  This allows organizations to measure the gap
between brand managers and front line customer-facing employees
on brand.  https://innerviewgroup.com/brand-transfer-score/





Thank you to Chris for such an engaging conversation.





Connect with Chris on OSW -
https://www.opensourcedworkplace.com/osw-lists/98/chris-wallace





We used Zoom to record this video - check it out here:
http://bit.ly/2LZ9N7u





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Check out other OSW Interviews:


1. Designing Workspace in London - Toby Moore-Morris -
https://youtu.be/XqJtVeLcyAc


2. What is Workplace Psychology Design? Increase Productivity by
21% - Hannah Nardini - https://youtu.be/0wDYam92fyY


3. Activity-Based Working Is A Corporate Strategy, It Is Not A
Real Estate Strategy - Luc Kamperman -
https://www.youtube.com/watch?v=HGbsb...


4. Do Something Great - Ryan Anderson:
https://youtu.be/Ee9n411onek


5. How Does The Future of Work Impact Your Real Estate Strategy?
Michael Ippolito https://youtu.be/IIqk3cB9PkM





Listen to our Podcast - https://podcasts.apple.com/us/podcast...





Find your next Coworking Location on Open Sourced Workplace -
https://www.opensourcedworkplace.com/...





Connect with Chris on LinkedIn -
https://www.linkedin.com/in/christopherewallace/





#osw #marketing #brand #corpcomm #internalbranding