09 - 11 Top Tips For Your Next Exhibition or Trade Show

Some tips and insights for your next Exhibition or Trade Show.
Make sure you walk around the expo see what else is
available. 


1 – Don’t stand around hoping and praying people will just
approach you, you must approach them and keep
smiling.  


2 – Ask them how they are finding the event, just talk to them on
a human level to find out about them. When you chat to them about
them they will naturally ask you about your services.  


3 – Ask questions, be present and listen. Its all about them. You
simply have to listen to see if you can help provide a solution
to there problem  


4 – Be helpful and non attached. – its funny how people don’t
like being sold to but then know it will happen or why else they
at the expo  


5 – Listen and relate and find a common ground.  


6 – Genuinely try to solve a problem for them. Help them out.
They are not just at the expo to look around, they are looking
for help and advice and services that compliment or enhance their
own offering.  


7 – Make eye contact and smile.  


8 – Keep hydrated and keep your energy up.  


9 – Don’t take any blanks or when they ignore you personally ,
keep smiling and sending out the love.  


10 –  Don’t just hang around and chat to your team, be
people focused and just chat to people. It doesn’t matter if you
don’t sign them up just provide value.


11 – Have a team 


Questions you can ask as openers…


How are you finding the event so far?

Is there anything in particular you are looking for today?

What brings you to the event today ?

What are you hoping to get out of the day today 

Have you watched any of the keynote speakers and if so which
was your favourite and why?



When you have started talking further questions you can ask


What do you do/ what is your business

What are the current challenges or problems you are you
facing in business 

What kind of help or support might you be looking for?

How long have you been in business?

What do you currently need in your business to happen in
order to take you up to the next level?