54 - Are You Making This Big Negotiation Mistake? with Simon Horton

Most people treat negotiation like a battle—one winner, one
loser. But according to world-renowned negotiation expert Simon
Horton, that’s the biggest mistake you can make.


In this powerful episode of the Digital Rapport Podcast, Simon
breaks down why the arm-wrestle mindset fails and reveals a
smarter, more human-centered approach using his IVB³ framework.
We also dive into how artificial intelligence is already being
used to resolve global conflicts, improve communication, and
design a future where resolution replaces friction—by design.


Whether you’re negotiating a salary, resolving conflict with a
partner, or navigating big business deals, this conversation will
completely shift how you think about influence, rapport, and
outcomes.







- The End of Conflict book theendofconflict.ai


- Jatinder Palaha https://www.jatinderpalaha.com




- Digital Rapport podcast - https://digital-rapport.com/