19 - How stories can be used to connect with others to create meaningful connections both in your business and personal life with Chris Payne

Philip Pullman once said: “After nourishment, shelter and
companionship, stories are the thing we need most in the world.”
 


We have been telling stories for thousands of years, sharing them
even before the invention of writing. Telling a story is a very
influential method that lets you connect and deliver a message to
your audience in a way that resonates and helps them understand
at a deeper level.


What you may not know is that stories are an integral part of
influence and persuasion. 


Those in sales and marketing have known for a long time that
stories trump data when it comes to persuasion because stories
are easier to understand and relate to. A narrative uses both
data and emotions which is way more effective in engaging a
listener than just data alone.


But why start telling stories in the first place? 


Stories are able to transport our mind to another place, they
have the power to make us imagine and see beyond what is possible
for us. As napoleon hill said if the mind can conceive it and
believe it , it can achieve it. And stores are a way to make that
happen. 


So I invite you to join me on the journey as I speak to leading
UK copywriter, author of 19 books and authority on making money
with Kindle ebooks and Amazon paperbacks Chris Payne as he shares
how stories can be used to connect with others to create
meaningful connections both in your business and personal
life. 


http://www,digital-rapport.com