38 - What is Influencer Marketing and How You Can Use It To Grow Your Business - Gordon Glenister

In this episode, I talk to Influencer marketing strategist Gordon
Glenister, author of influencer marketing
strategy and host of Influence the global podcast,
shining a spotlight on the influencer marketing industry.


Gordon Glenister is the global head of influencer marketing at
the Branded Content Marketing Association as well as being behind
Pitch Influence, a global competition for the
influencer industry.


He also runs a Facebook group called Influencer marketing
secrets, and a weekly roundtable where he shares tips and tricks
on Influencer marketing.


Gordon also runs his own influencer marketing programme to help
thought leaders become more influential.


Topics covered


What is influencer marketing

Who can be an influencer?

Why is it important?

Inspiring, entertaining, educational content

The power of your story

Brand story

Digital / AI-Generated Influencers

Brand Influence

Content creators / Direct attribution

Influencers are the new retailers

Social commerce - selling products in a new way

Audience connection to influencer

Influencer - authentic - reliability - like attract like

Finding new markets with influencers

Influencer communities

Use Influencer marketing as another channel to market

Steps - on how to grow your using Influencers

Jab jab punch approche

Influencer Marketing can 11x ROI only when done well

Brand safety / due diligence / Online trolling

The Dark Side of Influencer Marketing

Failures = Biggest wins

Emotion and story

Authentic message - real stories

What is rapport

How rapport fits into influencer marketing






Guest: Gordon Glenister https://gordonglenister.com


Host: Jatinder Palaha https://www.jatinderpalaha.com