What's the difference between organic vs. paid results?

Here are ten differences to consider when updating your marking
for 2020.   SEO is where your message connects with
qualified clicks.   SEO is technically free to start, and
results do not last forever.   Treat SEO as communication
that you are branding on Search with you as the expert or you as
the business.   SEO is about solving a searcher's intent
early in the buying process.   Answering top questions a
qualified click has is critical - make sure to have the best
content on your website.   PPC captures the attention of
qualified clicks that may be ready to buy.   PPC is paid to
a platform to bring clicks to your website.   Clicks
continue visiting your website until campaigns are turned off.
  PPC is fulfilling a searcher's intent midway to late in
the buying cycle. The most qualified clicks are bulked into PPC.
  A budget is required to start.