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Episoden
24.01.2025
9 Minuten
In this episode, we explore if SEO is dying or evolving with
Google’s January 2025 Core Algorithm Update and the rise of
AI-driven search. Discover how zero-click searches, behavioral
trends, and the shift toward AI are transforming search engine
optimization. Learn actionable strategies to adapt and stay ahead
in this new digital landscape.
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23.01.2025
9 Minuten
Choosing between an in-house marketing team or a digital agency
is one of the biggest decisions businesses face. This episode
dives into the cost comparison, benefits of agency retainers, and
why the hybrid approach might be the best solution for small
businesses. Tune in to uncover the best strategy for maximizing
ROI in 2025.
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22.01.2025
9 Minuten
Dive into the details of Google Ads’ new Search Max campaign
type. In this episode, we explore how it addresses the
shortcomings of Performance Max, from budget transparency to
intent-based targeting. Learn what this means for your PPC
strategy in 2025 and how advertisers can maximize ROI with the
new features. Perfect for digital marketers looking to stay
ahead.
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21.01.2025
15 Minuten
Looking for the best DIY ecommerce business ideas? Tune in as we
explore 25 profitable options you can start on Shopify. From
handmade goods to digital products, discover how to find your
niche, scale your business, and thrive in the online marketplace.
Perfect for aspiring entrepreneurs and seasoned business owners
alike.
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20.01.2025
13 Minuten
AI marketing agencies are popping up everywhere, but are they
delivering results or just scamming businesses? Learn the truth
behind these agencies, the risks of AI-only strategies, and why
the human touch still matters in marketing. Perfect for
businesses navigating the AI revolution in 2025.
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Über diesen Podcast
Marketing & Coffee is your go-to podcast for insightful
conversations about the latest trends in marketing, digital
strategy, and business growth—all served with a shot of caffeine
and creativity. Hosted by Mike Zima, each episode blends expert
insights, real-world examples, and actionable advice with a relaxed
and approachable vibe. Whether you’re a seasoned marketer or just
brewing ideas for your next campaign, grab your coffee and join us
for a chat that inspires and informs.
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