Digital marketing is distilling down to content marketing, and here's a strategy to adopt in your business.

Content marketing is not only about engagement and posting.
  Make contextual content where you are posting your
content.   SEO needs strong pillar content to rank well
where you establish yourself as an authority  Repurpose
content that is doing well to extend the reach.  It's not
about the quantity of the content. It's about quality and posting
frequency.