Why Are PPC Branded Campaigns Valuable?

What is a PPC Brand Campaign?
Before we jump in to convince you why PPC brand campaigns are
critical for your online business, let’s define what they
are.

Brand bidding is simply including your company’s brand name as a
keyword in the paid search campaigns. So, when people Google the
name of your company, you come first in search results as ads
always show on top, and people are very likely to go to your
site. Even if you combine your product/service with the brand
name, it’s still considered PPC brand bidding.

PPC brand awareness campaigns stir a lot of controversy among
marketers. Yet, brand bidding has proven to bring positive
results, enhance the account’s quality score, and increase brand
loyalty.

8 Reasons Why PPC Brand Bidding Is a Must
As promised, here are the reasons why AdWords brand campaigns are
so valuable, and why you should strongly consider bidding on your
brand keywords (if you haven’t done it yet.)

1. It’s cheap
You’ve heard it. CHEAP.

Even though advertising ain’t dirt cheap, PPC brand bidding is a
rare case when you can actually save quite a few bucks.

2. You can control your brand message
Unlike organic listings, paid advertising lets you decide what ad
copy to use to attract your target audience. So, if you want your
prospects to have the right idea about your brand, bid on
it.

3. You might keep your brand away from competitors
Let’s clear this out. If you aren’t bidding on your brand, then
your competitors are most likely already doing it.

4. You might get hold of quality traffic
You don’t need to be a paid advertising pro to understand that if
someone is searching specifically for your brand, they already
know something about it.

5. You can cut harmful content
Whether you anticipate it or not, life happens. Becoming a target
of negative press is not very pleasant, especially when it’s
directed towards your brand.

6. You might win over your affiliates
If you’re a B2C or B2B business, this problem of affiliates and
distributors stealing your traffic is probably pretty familiar to
you.

7. You can boost traffic to less popular products
Are there some products or services that you wish were getting
more traffic? Run a branded campaign emphasizing the less popular
pages of your website.

8. You can make up for poor search results
Organic search results directly depend on how much effort you put
into your SEO strategy.
However, we all know that you need time until the SEO kicks in
and brings your traffic.