Here’s my Monday Motivation to successfully running a Google Ads campaign this holiday season

Do not be afraid to experiment

“If you assume that because people are searching for your brand
that you don’t have to consider what kind of message to have in
your ad, you’d be sorely mistaken. You have to consider the
search terms people use the most when looking for your brand. Are
they searching for a specific service you offer? Maybe they want
to browse your certain product category. Make sure you have ad
text to match their query to improve your CTR and chances of
conversions.“

Tonya Davis, Marketing Manager at ThoughtLab

Be careful with common keywords

“The biggest mistake you can make while running branded PPC
campaigns is to make an assumption about common keywords in
specific geographic locations. For example, one of our branded
campaigns for an HVAC company kept getting conversions for
energy-related queries, and we believed this was because people
were looking for energy-efficient air conditioning. In reality,
they were looking for the local energy company, and our client
was wasting a lot of time redirecting calls. While a high
conversion rate is important and does look good on your campaign,
it doesn’t mean anything if it’s not resulting in a good
ROI.”

Aaron Watters, CEO of Leadhub

Make your brand campaign appealing

“Instead of just trying to get clicks to try to make your
campaign memorable. Go for something aesthetically appealing, not
as an effort solely to get clicks, but to stick in people’s minds
so that they’ll remember your brand and venture to your site
organically.”

Chane Steiner, CEO of Crediful