Ecosia Search & Social Media Industry Update

Ecosia is proving a search engine with a mission to plant trees
makes cents! The search engine earns $0.25 for every 45 searches
to plant a tree. This is a cool trend we need to see more of in
tech.

Bing tramples the Google BERT parade. Bing said they had applied
the BERT machine learning algorithms to 100% of all of their
searches where Google is only 10% of English. They did this with
massive computer power, which makes sense since Bing is about
less 2% of the market share of search.

Facebook is delivering ads that are dynamically tailored to each
user. No need to Site Catalyst! Personalization is the growing
trend, and Facebook is allowing for multiple ads, text
optimizations, and features to drive deeper connections with ads.