Google BERT international rollout, Google Reviews & Neural Matching comes to Local SEO

Google made a couple of updates in the last couple of days. Now
Google Reviews appear in a carousel inside of Google Search
results.

Make sure to stack up on outstanding reviews or your
click-through rate could plummet.

Google BERT was featured in an earlier video on 10/28, and now,
in December, Google has confirmed the rollout to 70 more
languages.

What this means is sophisticated computer processing is going to
understand a deeper meaning in your keyword search.

So much so, this update is going to impact the result for Local
businesses. It's coming down to Google figuring out if you mean
Notre Dame football or Notre Dame in Paris.

We'll have to wait for the data to roll in to learn more.