How do you promote stories and news about your business to get more attention and more PR for it?

Start with the content on your website

1. Professional website
2. High-quality content
3. Active social profiles

Remember to have professional graphic design, consistency when
posting, and feature your high-quality content.

Set a brand goal

1. Brand ≠ sales
2. Research on Google websites that feature expert content on
your industry
3. Build a media list of content

Remember that brand and sales have different outcomes — social
media followers vs. a customer.

Tools

Start with email and explore LinkedIn tools, cold email pitching,
and submitting inquiries through social media and other points of
entry.

Tactics

Do not be too pushy. Have a small list of outreach to focus on
instead of a “spam” level list.

Results

1-2 mentions of your business in the media is an incredible
result.