This motivational Monday post stresses the importance of branded ads campaigns

This motivational Monday post stresses the importance of branded
ads campaigns.

Find out what three experts in my network had to say about PPC
branded campaign this holiday season.

“The biggest mistake I have seen is clients wanting to turn the
campaign off due to their assumption that organic would make up
the lost leads. I’ve conducted several studies and, at best,
organic traffic makes up for 23% of the lost leads when you pause
your branded PPC campaign. We need to remember that people are
lazy and if a competitor is bidding on your name, they’re not
going to scroll down to find you; they’re going to jump to the
closest (in the SERP) next option.”

Ameet Khabra

“I speak with many clients and others that simply will not run
branded ads for their brand or their competitors. While I agree
that it’s not cool to have to pay for your brand name, it is the
reality that we live in. Don’t fight it! Instead, embrace it!
Every client that does not run branded ads is losing customers to
there competition right now!”

Drew Johnson


“The biggest mistake I have ever made was not using negative
keywords in my branded PPC campaign. Due to the short length of
my company name, and the multiple companies who have similar
names/products, my ads were showing on completely irrelevant
search queries. This depleted my budget fast, my bounce-rate was
through the roof, and I got absolutely no conversions
whatsoever.”

Andreas Wendelboe

Which tip resonates with you?