Instagram Drops IGTV Button Due to Lack of Use

Instagram Control + Z the IGTV button from the
application.


Is this an indictor IGTV is faltering?


With only seven million installs of IGTV in 18-months,
it's a drop in the over billion IG users.


Most users are consuming IGTV from their regular IG
feed.


So why is it stagnating?


Likely because long-form videos are expensive to make,
and there's no transparent revenue model for publishers to jump
on board.