US Advertising in 2020 will top $390 billion

Here are the winners and losers to put your marketing dollars to
work.

Traditional Media

TV will see a 1.9% increase to $65.5 billion, making it the
largest category for offline spending.

Magazine ad spending is anticipated to decrease by 9.7% to $9.8
BN.

Newspaper advertising similarly declining by 9.1% to $11.8
BN.

Radio is expected to see a slight decline, falling 1.7% to $13.6
BN.

Digital Media

Online advertising is predicted to grow across all categories
again in 2020, increasing 14.5% to $166.4 billion.

Influencer marketing is predicted to see the highest percentage
of growth, with Winterberry Group predicting a 32.4% jump to $3.4
billion.

Between influencer marketing and paid social, which is expected
to jump 17% to $42.3 billion

Social media marketing is poised to comprise nearly 25% of
digital spending

Search remains the largest category, predicted to grow 11.2% to
$60.9 billion.