Google Algorithm Explained To Grade Websites' Authority During Core Updates

This started with the medic update as the first sign of
why some clients could never recover. We did see a reboot after
pivoting on the content strategy. Still, historical rankings are
not recovering because of “Authority,” and in some cases, there
could be dozens of sources that are deemed more “Trustworthy” by
Google.


But how? How can some sites repeatedly seem to be hit and
others sore? Well, it comes down to a new set of guidelines that
are likely in the search algorithm. It all started with PageRank,
which was heavy on backlinks and evolved into a different grading
system today. Now, websites carry a score, and here’s a direct
quote from Google on their thought process.


“We’ve learned that sites that demonstrate
authoritativeness and expertise on a topic are less likely to
publish false or misleading information.” Google


In the online world, there are five common business
objectives:


First, for ecommerce sites, an obvious objective is
selling products or services.


Second, for lead generation sites, the goal is to
collect user information for sales teams to connect


with potential leads.


Third, for content publishers, the goal is to encourage
engagement and frequent visitation.


Fourth, for online informational or support sites,
helping users find the information they need at the


the right time is of primary importance.


And finally for branding, the main objective is to
drive awareness, engagement and loyalty.


Focus on writing expert quality content and build
clusters around a topic to show Google that you are an expert. Do
not solely rely on the content to be a driver for your success
because the end-user should be receiving the most value. Every
topic is not flush with tons of search results, and refining and
testing will be required to find the right balance of
content.


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