Google Ads is Helping Local Businesses Reboot Their Store With New Features

Google Ads is adding new features to Local Ads. “Curbside pick
up” has grown 3,000% globally year over year, and “takeout
restaurants” have grown 5,000% globally over the same
range.

Google My Business allows for adding In-store pickup and
No-contact delivery options. Put your customers at ease by
eliminating doubts before they place an order online or visit
your business.

Local ads are pulling in these same attributes to list: Dine-in,
takeout, and soon In-store shopping and Curbside pickup will be
displayed too. The most exciting development is the addition of
In-store pickup options for Google Shopping campaigns, which
pulls directly from your inventory. From available today to
within a few days.

Features like Smart Bidding for store visits will automatically
account for fluctuations in online conversions. Easily adjust
your bids for each and every ad auction. Even offline sales can
be measured to help optimize your Google ads campaign in
real-time.

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