Triller has lured some of TikTok's biggest stars to grow its rival service
2 Minuten
Podcast
Podcaster
Beschreibung
vor 5 Jahren
Triller is a music and video app built from the top down
by recruiting the most popular TikTok stars.
While TikTok is stuck in smash and grab court, Triller is
cannibalizing the audience on TikTok.
Young brands struggle with loyalty and the likelihood of
a ban and restrictions on TikTok installation in some
markets.
Your audience is at risk if you don’t move to diversify
your followers on other platforms that could surge.
Triller has already added the top 100 influencers from
across the US.
“That [represents] about 26 percent of TikTok’s total
audience, actively on Triller and engaged directly with
us.”
Ryan Kavanaugh, Hollywood Mogul
They’re leading the pack with creating revenue sharing
out the gate. This is an important move for a platform to put the
creators and users at its center.
Is this the next Quibi flop or a home run?
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