Shopify Launching Partnership with Google for YouTube Ecommerce Shopping

The Shopify Fulfillment Network is scaling, and adoption
is surging. Shopify has increased its fulfillment volume by
two-and-a-half times over Q1.


New Shopify stores jumped 71% in Q2 over the previous
quarter. Shopify is spending over $1 billion over the next five
years to allow merchants to integrate with the network.


This expansion will lead to about 40-50 warehouses
dedicated to servicing ecommerce stores nestled between Amazon
and Walmart. So how do shoppers find new products and make
Shopify their next destination?


Influencers will fuel the growth on YouTube with the
recent trial to allow for tagging of products in videos to
convert into sales. YouTube is turning into a fully decentralized
studio for brands to have their products featured, reviewed, and
unboxed with call-to-actions to purchase embedded into the
content.


Google has built a successful business running ads and is
taking a stab at promoted content as a new potential revenue
stream. Going back to the core of search and SEO, this is an
advantage for Google to optimize its revenue if ad budgets are
unexpectedly cut again by advertisers.


The new Google Shopping destination, which is heavily
integrated with Shopify, is the mechanism to allow for the
transactions to happen.


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