5 Holiday Ecommerce Tips In How To Grow A Shopify Store

Don’t be frugal, be a savvy investor in your marketing &
advertising.


You are not wasting money on your website and marketing. It’s an
investment over time like your retirement fund. Some marketing
decisions might have a negative return like advertising, and some
marketing investments appreciate like SEO. Always measure and
expect every investment should have a positive outcome. If it
does not, measure and find out why.


Every new business we help, we indoctrinate them to focus on
testing and measuring. It will piss you off when you lose money.
Get used to it. Your competitors lost way more to get to where
they are. It’s a part of doing business, and you need to rectify
where you’re bleeding the budget. This is why being a measurement
expert helps make faster decisions instead of blowing it all on a
pipe dream on hearsay from a successful friend and superstition
you read about on a blog post. If you can apply, measure, and be
patient, you’ll have dividends.


Investors don’t grow rich overnight, they grow wealthy over the
long-term.


Form the right business questions.


Why are you going to take this action? Are you just following
some second-hand advice from a YouTube video? Are you basing this
off experience? It’s easy to start looking for answers to the
wrong business questions. Get clear on these as fast as possible.


Everyone judges a book by its cover. Your website doesn’t have to
look like apple.com after a new iPhone launch. You have to take
your website seriously because high-end websites use the latest
features to POP on your screen. Always improve, but don’t
over-invest into your brand. Gradually do it over time.


There might be 2-3 questions you focus on a quarter and that’s
the length of time it can take to test ideas and patiently wait
to recover results. Making decisions in real-time and slow-time
takes a great deal of restraint.


Focus on clear taxonomy and organization


Your collections/categories should map to your products, and your
products should be clear and detailed. Invest time into the story
and give all the details possible. This is where Google Shopping
and Google find relevant keywords and improve your Google
rankings positions for SEO and Ads.


Organizing your store will help you with your thoughts,
inventory, and even your communication. The more aligned all your
processes are, the less friction you’ll have. Make it clear to
your customers, yourself, and your team. It will make the website
feel more fluid for customers, and your team will operate more
efficiently because you’re designing it around the website and
sales experience.


Start working with influencers


Shopify and YouTube are launching a partnership to enable
influencers to feature products and tag them to sell them. Tap
influencers in your industry and start engaging their audience
with your products. That extra push helps build young brands and
helps emerging brands establish themselves in the market.


Before the pandemic, the influencer market was $6.5 billion when
Google ads allow is about $134.8 billion both in 2019. Be aware
that there’s room to grow, and it’s an emerging market, and big
players are creating tools for ecommerce stores to leverage their
networks.


It can give you instant social proof!


Just have fun.


If you don't jump out of bed excited to go to work, skip lunch,
and have good days and bad days, and wish you can do it all over
again and again. It's not for you. You'll have extended hours and
sleepless nights, but you're building something that's yours at
the end of the day.


Subscribe for daily podcasts! (Always fresh!)


FOLLOW ME ON INSTAGRAM, TWITTER, AND LINKEDIN BELOW!


Instagram: https://www.instagram.com/mikedzima/


Twitter: https://twitter.com/michaelzima


LinkedIn: https://www.linkedin.com/in/mikezima/