Google December 2020 Core Update Summary

Happy New Year! It's time to take advantage of all the hard work
Google has been doing updating its algorithms to provide better
search results. So, how is the Google December 2020 Core Update
going to impact your results? Here are our impressions, but
first. What's a core update?


"Several times a year, we make significant, broad changes to our
search algorithms and systems. We refer to these as "core
updates." They're designed to ensure that overall, we're
delivering on our mission to present relevant and authoritative
content to searchers. These core updates may also affect Google
Discover."


Google organizes content from your website and uses algorithms to
determine the searcher's query's true meaning. If Google
understands the importance of the search, it's goal will be to
show the most relevant search results.


If your website's traffic has declined following a Google core
update, most likely, Google's algorithms have determined that
there are other pages on the web that are more relevant and
helpful than yours.


Suppose you are still building spammy backlinks and writing poor
or thin content. It won't be easy to rank your website in 2021.


As a business owner, you have to care about reputation and brand.
You are setting up all your social media accounts, having a
modern and fast website, and excellent communication. These are
factors that help elevate your brand trustworthiness with Google
and website visitors from SEO.


Reviews and many other interactions that happen on and off your
website are essential. Holistically, you're building a reputation
and a brand. This is easy to understand and improve without being
an SEO geek like me. What it comes down to is the content.


Google has been improving Natural Language Processing (NLP) to
meet the needs of a search visitor. Artificial intelligence
algorithms are doing a lot of the heavy lifting here. Focusing on
your E-A-T is still very important in 2021.


We are starting to see in our analytics for ourselves and our
clients that more relevant keywords are seeing improvements in
rankings. This could be related to Google improving its efforts
to analyze more text to decode what you are searching for online.


This is especially true with our medical niche clients. This
relates a lot to the "Medic" update from many years back.


The emphasis is on the quality of the text and how deep it goes
on a specific topic. Google seems to be balancing YMYL queries
better and is leading to less Medic interference in ranking
swings.


The pattern is consistent with every algorithm update. Some pages
go up, and some pages go down. This is why understanding your
internal content strategy is essential. The actual pages that are
optimized and have improvements to content could be leading with
results.


Getting stuck inside the technical SEO is not essential, but
that's easier than ever to set up with WordPress or Shopify.
Getting critical with your content is the key to beating your
competitors on the search result page.


What should you focus on in 2021?


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