SEO Content Marketing Strategy Template

It is widespread in the marketing world today to hear
about SEO and content marketing. We would even go so far as to
say that these two things have become the bread and butter of
many enterprises' marketing strategies.


In this tutorial, we are going to explain the
relationship between SEO and content marketing.


What is Search Engine Optimization (SEO)?


SEO is what businesses do when they want to improve their ranking
in search engines.


Historically SEO has a dark side, and many people still think
it's a geek like me sitting in a dark room bashing a keyboard.


We hear about algorithms and keywords, and that's a part of the
process. Google SEO strategy comes from a combination of
planning, research, preparation, and optimization. This is an
endless loop to build your authority with Google.


There's another word we hear a lot in the SEO world. Authority is
how Google measures your expertise, authoritativeness, and
trustworthiness in my world; we call this E-A-T.


What is Content Marketing?


Content Marketing refers to the content generated by a company to
attract potential customers, identify leads, and (hopefully) turn
them into sales. Content can also be used as a retention strategy
for existing customers.


The Buyer's Journey starts on your website when they enter your
funnel.


Stage 1: Top of the funnel


Stage 2: Middle of the funnel


Stage 3: Bottom of the funnel


Why is content marketing important for SEO?


Your business can't fully reap the rewards of a good marketing
campaign without effectively employing SEO and content marketing.


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