Marketing Mistakes That Are Costing You Money | Marketing Mistake #1: Not Knowing Your Results

After working with more than 2000 clients, we’ve seen a lot of
marketing mistakes businesses are making without even realizing
it. We decided to share all our secrets so that YOU don’t make
the same mistakes.





Not Knowing Your Results is one of the five most common marketing
mistakes.





You need to know what you’re spending your money on and whether
it’s worth it. For example, you might be paying for social media
posts, while the one blog you wrote three months ago is actually
bringing you most of your total traffic organically. Or you might
be paying for ads that bring only clicks, but no sales.





If your ROI is positive, maybe you should invest more into the
best performing platforms and cut the budget for the least
performing ones, or stop using some of them completely.





If you want to avoid ruining your marketing efforts, here are a
few questions you need to ask yourself:





️   What is your cost per lead? (If you’re a dental
clinic, paying $100 for a lead that’s going to spend thousands
once booking your services is pretty good. However, if you’re an
ecommerce store selling a product worth of $20, and your cost per
conversion is $40, then something is wrong.)





️   What is your ROI? (If your marketing budget is
bigger than the overall sales revenue, then you need to take
action asap.)





️   What is your most important audience demographic?
(If your most profitable target audience consists of millennial
women who are into cruelty-free skincare, then you should
probably focus more on building your marketing strategy and a
brand message around this buyer persona and stop advertising to
65+ men :)





️   How many people visited your website last month?
(If the number isn’t significant, you should work on getting
people to the site with the help of ads, seo, content, social,
etc. And if the number is big but you get no conversions, work on
adding more value to your site.)





️   Are your website visitors turning into customers?
(If you get only a few conversions or leads per month, you might
need to rethink your business offer and website design, or change
your Call-to-Action.)





️   How much time do people spend on your site? (If
people spend 10 seconds on your website, they probably didn’t
find what they were looking for. It means you might need to add
more useful information or target a different audience.)





️   What is your most successful channel? (If 95% of
your traffic comes from paid advertising and only 5% from organic
Google searches, you might need to double down on ads and try
improving your SEO.)    





If you can't answer these questions or the answer doesn’t satisfy
you, it’s the sign you need to rethink your marketing. Simple as
that.





In our next video, we’re going to talk about the second most
common marketing mistake you might be making. Stay tuned and if
you’re curious, you can download our Free Marketing Audit right
now! Just click the link in the description and get to know
whether you’re doing your marketing right!





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