Marketing Mistake #2: Not Investing in SEO & Content Because It’s Too Slow

Last time we talked about the first marketing mistake
businesses usually make - not knowing your results. If you
haven’t checked it yet, you can find the link in the
description.


Now, it’s time for mistake #2


Not Investing in SEO & Content Because It’s Too
Slow


Did you know that 90% of web pages never get any traffic? While
it’s good to run successful advertising campaigns, it’s still
crucial to work on your website’s SEO & Content to get free
organic traffic and leads. Yes, you can’t see the results
overnight, but, in the long run, quality content and proper SEO
optimizations will pay off by bringing you more website visitors
and prospects.


If your website doesn’t get enough organic traffic, maybe it’s
time to create a proper content plan to boost it.


But first, here are a few important questions you need to ask
yourself:


️   Do you have any articles on the first page of
Google? (If yes, awesome, if no, you should start working towards
this goal. Of course, it takes time to get there, but it doesn’t
mean you shouldn’t try.)


️   Is your content bringing you any traffic? (If
you’re posting blog posts but no one visits them, you should
rethink your strategy and maybe focus on less competitive
topics.)


️  Do you have a content plan in place? (If you have an end
goal, your content plan should reflect it. In other words,
posting content without a specific purpose won’t bring you much.)


️  How much time do people spend reading your content? (If
your website visitors spend only 30 seconds on a 1500-word
article, they probably don’t find it very useful or relative.
Yet, if they spend at least 3 min on it, then you’re on the right
path.)


️  Do people share your blog posts? (If users read your
articles but rarely share them, then they don’t find it
particularly compelling or more insightful than the already
existing content on the internet. It’s time to give them more
value and unique insights.)


️  Has your content generated any leads or sales? (If your
content doesn’t make people want to buy your products or
services, maybe you should rethink its structure or experiment
with lead generation tactics and CTAs.)


So, were the answers what you were expecting? If not, it's
another sign you need a change in your strategy.


In our next video tomorrow, we’re going to talk about the third
most common marketing mistake you might be making. Stay tuned and
if you’re curious, you can download our Free Marketing Audit
right now! Just click the link in the description and get to know
whether you’re doing your marketing right!


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