Beyond CPC: What Really Drives Marketing Success

In this episode, we debunk the myth of Cost Per Click (CPC) as a
critical marketing metric. Learn why ROI, Lifetime Value (LTV),
and advanced metrics like Profit on Ad Spend are the future of
advertising. Tune in as we explore how AI bidding strategies are
reshaping the way businesses approach campaigns. If you’re ready
to optimize your marketing dollars, this episode is for you!