How to Utilise Social Media Effectively - Eades & Sullivan 'The Collaborative Sale' Part 2

Michael and Jonathan are on episode 2 of 'The Collaborative Sale'
by Timothy T Sullivan and Keith M Eades. 


Chapter 4 was one of the best chapters we've read so far on Book
Club. It's all about micro-marketing yourself and how to produce
quality content that gets you heard in the ever expanding noise
on platforms like LinkedIn. 


It's a great chapter and useful even if you work for a large
corporation where the marketing is done for you. 





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